The hotel sector has undergone a vital shift thanks to technology. Even as the industry struggles to stay up with the changes, customer expectations keep rising. The goal of service is to be better, faster, and simple than ever. It explains the rising need for dependable technical solutions like hotel management software, point-of-sale systems, and PMS that can keep up with the times.
Whether we are talking about entering a hotel, dining at a casino restaurant, or getting off a cruise ship, it’s obvious that industry players need to step up their game. By ensuring a better customer experience, technology is widely recognized as one of the effective accelerators for business revenue.
And it’s where that Oracle Hospitality, a hotel management software, could help massively.
Why is an integrated solution the need of the hour?
Standardization and uniformity were once considered industry norms in the hotel sector. The scenario has now changed 180 degrees. The top trend predictions for the past few years consistently include an increase in personalization or individualization.
Baby Boomers and Gen Xers previously dominated the market, but millennials are quickly overtaking them & they’re bringing their unique expectations, attitudes, and preferences into the mix. Millennials, who grew up with technology, significantly rely on it when making leisure-time choices.
To pick which hotel to reserve, which to avoid, where to share their experiences & where to go next, millennials use social media. This market segment is counting on the industry’s extensive use of technology to satisfy a generation that has grown up with the wonders of cutting-edge technology.
Holistic and integrated hotel management solutions that address the needs of a specific service area and coordinate and synergize all the intricate services involved are urgently needed now more than ever. The only way to guarantee the efficient exchange of information within the company, between departments, and among employees is to do this.
Oracle Hospitality – Is this the Solution?
Oracle Hospitality is a platform at the enterprise level that offers solutions to meet the needs of the hospitality industry for innovation, service efficiency, and simplified IT requirements. The main goal is to improve client experience, which will be made possible by using cutting-edge technology.
By orchestrating the management of many services for seamless execution and delivery, this type of technology aims to gain a deeper understanding of the guest. Oracle Hospitality is more than just software; it’s a suite of connected services, hardware, and software that helps businesses better understand their customers, provide better customer experiences, and increase revenue by accepting direct reservations and payments.
The Oracle Hospitality platform adopted a three-pronged strategy because the business is broad and has segments with varying needs and requirements: Hotels Technology Suite, Casino & Gaming Products, and Global Cruise Ship Products. Each product is designed to target the specific requirements of each industry.
Oracle Hospitality Solutions:
Oracle Hospitality technology provides the connectors you need to deliver amazing experiences by tying together event sales, guest rooms, management, and POS. Let’s look at the solutions that comprise the Oracle Hospitality platform.
1. Hotel Property Management & POS Solutions
You can give your hotel personnel the tools they need to do their best work by outfitting it with property management and point-of-sale (POS) systems. You can innovate by connecting other technologies with Oracle cloud-based property-management systems (PMS) and hotel POS solutions, creating experiences that guests won’t soon forget.
Additionally, you can use mobile devices to improve guest service anywhere, anytime by speeding up check-in and check-out, managing cleaning and maintenance better, helping your sales staff, gaining useful insights & more.
2. Hotel POS System—Oracle MICROS Simphony
Oracle MICROS Simphony POS supports F&B operations for establishments of various sizes and types, including independent hotels, casinos, resorts & massive international hotel chains, on fixed and mobile devices. Running on the Oracle Linux operating system, Oracle MICROS Simphony provides restaurants in hotels & casinos with a more straightforward business platform.
3. Hotel Upsell Solutions
With hotel stay enhancements from Oracle’s Nor1 suite of services, you can let guests design the experience they want. Additionally, you can offer guests enhanced accommodations, goods, and services before and during check-in that they are most likely to accept to bring in extra money for the hotel.
4. Open Integration Platform
With the unique access to your data provided by the Oracle Hospitality Integration Platform, you can link your hotel apps with OPERA Cloud for quicker, more creative product development and easy collaboration.
Oracle Hospitality Integration Platform will provide your hotel with access to a wide range of opportunities because it was built from the ground up to satisfy the needs of hospitality operators and integrators.
5. Hospitality Cloud Infrastructure
You can move critical apps to Oracle Cloud Infrastructure (OCI) using this solution for improved performance at a lot cheaper cost. Hotels can link with internal systems and outside partners to deliver cutting-edge services that satisfy the constantly changing needs of the business. They can also analyze data more quickly to better engage with customers.
6. Hospitality Enterprise Resource Planning
Enterprise resource planning (ERP) enables you to modify your business models to take advantage of new opportunities, improve your forecasts, keep costs under control, and effectively report results, regardless of whether you operate a chain hotel with owned & franchised properties, a casino, or a cruise line. Additionally, you can better meet performance goals by understanding sales and operations data across hotel assets.
7. Cruise Ship Management & Cruise Software
With the help of this software, you can centralize data administration, amenities, packages, activity scheduling, and sales while ensuring quick embarkation and debarkation. Additionally, by modifying cruise technology with our hospitality partners and integrators, you can provide superior passenger experiences.
8. Hospitality Loyalty & Marketing Solutions
With marketing initiatives that exhibit an awareness of your target audience and their needs, you can draw guests to your hotel & hospitality services. Oracle’s hospitality marketing services can help you retain customers and increase loyalty. Based on information from all touchpoints, you can create guest profiles and provide remarkable experiences that encourage loyalty.
9. Hospitality Human Capital Management
Pressure to find, hire and keep top personnel increases as hotels reopen and occupancy levels improve. You can utilize cutting-edge solutions to hire, assign, manage, and train workers, providing your hospitality staff with superior HR support consistent with your brand’s core values.
Additionally, you can use this technology to develop workforce plans that are adaptable to changing demands. Further, you can understand the effects of staffing decisions by simulating various scenarios.
The Bottom Line:
Hoteliers know that excellent back office performance is vital to the profitability of food and beverage operations as the standard of the food and services offered to customers. Oracle Hospitality provides scalable, integrated solutions for labor management, inventory management, loss prevention, gift and loyalty programs, reservations, reporting, and analytics.
In essence, it’s a full suite of hardware, software, and linked services solutions that include POS, PMS, and other duties aimed at further elevating the overall customer experience. It’s more than just a hotel management system.
Oracle Hospitality helps you understand your guests. In this changing industry, having a partner you can count on is always good. And Doyensys can be that for you. Discover more about Oracle Hospitality solutions for your hotel chains with Doyensys!
