Consumer goods manufacturers and distributors are under unprecedented pressure to deliver a larger variety and quality of items, streamline complex supply chains, and compete with pricing constraints imposed by retail consolidation.
Moreover, higher transportation costs and a slow economy necessitate tighter control and visibility of product profitability, while concerns about product safety and contamination have heightened the need for improved traceability.
Oracle’s Consumer Goods solutions provide enormous & comprehensive solutions specifically intended to assist consumer goods makers in overcoming these core business difficulties, improving productivity and profitability, and simplifying compliance.
How can Oracle Consumer Goods Suite benefit customers?
Oracle Customer Experience Cloud for Consumer Goods offers a complete solution for managing retail execution and trade promotion operations.
Sales administrators and managers can use the retail execution management solution to set up and manage the product catalog, assortments, price books, routes, store visit appointments, store visit duties, and other data required for retail execution operations.
In the offline mode, the consumer goods mobile application allows sales professionals to execute merchandising and direct store delivery activities. Marketing and account managers can use the trade promotion management system to build trade budgets and funds, construct trade promotions, monitor promotion performance, and settle claims and deductions.
Let’s see how it helps customers stand out from the competition.
1. Help reach your customers
In an increasingly complex and connected world, you must understand who your best audiences are and be able to communicate with them in an ideal way. Oracle’s data onboarding, unique curated data assets, and contextual-intelligence technologies help you obtain the returns you need on your first-party data and advertising expenditure.
2. Help gain deeper customer insights
Oracle helps connect your business data across advertising, marketing, sales, commerce, and service to make every customer interaction count. Oracle Client Experience (CX) is a connected collection of apps that goes beyond typical CRM to assist you in creating, managing, serving, and nurturing long-term customer relationships.
3. Leverages business analysts’ tools
Improve the productivity of your business analysts and data scientists by using Oracle’s Big Data Cloud to better store, catalog, and process raw data. Oracle’s data science platform provides a complete, end-to-end experience designed to accelerate model deployment and improve data science results.
4. Helps build a flexible, sustainable supply chain
With integrated supply chain planning tools, you can accelerate product innovation, enhance material sourcing, and enable omnichannel delivery. You can intelligently plan demand, supply, order fulfillment, and production across your supply chain, cooperating end-to-end to improve service, eliminate disruptions, and cut costs.
5. Helps simplify manufacturing
Oracle Cloud Manufacturing is used by customers in various sectors throughout the world to drive operational excellence and resilience. You can adapt manufacturing techniques that include technologies such as the Internet of Things and adaptive intelligence to improve business agility and sustainability while allowing for more informed decision-making.
6. Maximize order fulfillment with lower logistics cost
Oracle lets you streamline global operations with tools that work flawlessly together to make every step of the production cycle more efficient. You can also perform realistic what-if scenario modeling to optimize your transportation network, determining the optimal choice based on the time & cost impact of the suggested modifications & deploying them easily.
Oracle Consumer Goods Suite solutions
With Oracle Consumer Goods Solutions, you can bring goods to market faster, increase supply chain sustainability, and get greater value from your data investments. Let’s look at how companies like yours develop trust and connect with customers by increasing efficiency from source to the shelf with the solutions.
● Oracle Advertising
In an increasingly complex and connected world, you must understand who your best audiences are and be able to contact them in the appropriate setting. You must ensure that your advertisements are seen by genuine individuals.
You can answer this question today and be ready for what comes next with Oracle Advertising. With its category-leading brand safety and suitability solutions, you can reach and engage customers and prospects across digital channels in the proper context for your brand.
● Oracle Advertising and Customer Experience (CX)
By linking your business data across advertising, marketing, sales, commerce, and service, you can make every customer interaction count. Oracle Advertising & Customer Experience (CX) provides an integrated suite of solutions that go beyond typical CRM to assist you in creating, managing, serving, and nurturing long-term customer connections.
You can create a comprehensive perspective of your consumer and their every engagement, regardless of how, when, where, or with whom they interact. You can empower your entire organization to offer amazing client experiences, from acquisition to retention and everything in between, with this Oracle solution.
● Oracle Unity Customer Data Platform
Oracle Unity Customer Data Platform (CDP) employs machine learning to recommend the optimal next step in any existing business process. Customer data from online, offline, and third-party sources can be combined to produce a single, dynamic, real-time perspective of each customer.
● Oracle Analytics
Oracle Analytics is a complete platform with services ready to use for a wide range of workloads and data. Oracle Analytics enables business users, data engineers, and data scientists to access and process relevant data, evaluate forecasts, and make rapid, accurate decisions by providing meaningful, actionable insights from all sorts of data—whether in the cloud, on-premises, or a hybrid deployment.
● Oracle Supply Chain Management (SCM)
Organizations can respond swiftly to changing demand, supply, and market situations using Oracle Supply Chain Management (SCM) & Manufacturing. You can seamlessly integrate your supply chain to build a resilient network and process that can keep up with change.
● Oracle Intelligent Track and Trace
You can record transactions from many sources to offer track and trace reports in a purpose-built application with built-in links to Oracle supply chain products and an easy interface to third-party applications using this solution.
● Oracle Logistics
Leverage this solution to manage sustainable transportation, global trade, and distribution operations to maximize faultless order fulfillment and save logistics costs while adjusting to business shocks and changes in your supply chain.
● Oracle Enterprise Resource Planning (ERP)
Tomorrow’s leaders are those who can adapt to change today. Oracle Fusion Cloud ERP is a comprehensive, modern cloud ERP suite that gives your teams advanced capabilities such as artificial intelligence (AI) to automate manual procedures that slow them down, analytics to react to market shifts in reality & automatic updates to stay current and gain a competitive advantage.
● Oracle Human Capital Management (HCM)
Oracle Fusion Cloud HCM is a comprehensive cloud solution that integrates every human resource process – and every person – across your organization. They assist you in developing a community in which individuals feel valued, heard, and included.
Oracle Cloud HCM can help you redefine what best looks like for your people by providing a unified user experience and data model, & seamless procedures & infrastructure.
Final Words:
Consumers nowadays are more mobile, have unparalleled power, and hold information in their hands, resulting in ever-increasing expectations. Oracle’s Consumer Goods suite provides a wide range of solutions to complex business operations in various industries.
Oracle solutions, which are designed to connect easily with existing IT infrastructures, assist enterprises worldwide in optimizing end-to-end business processes, accelerating operations, and reducing costs across the company to achieve long-term competitive advantage.
The transition to Oracle Cloud Infrastructure is quick and seamless, with various configurable options for new and current enterprise applications. Ready to make the migration? Reach out to Doyensys today!
